Northern Lights Express logo selected
May 30, 2008
The proposed high-speed rail line connecting the Twin Ports and Twin Cities (Northern Lights Express) has a a new logo.
Three lines in one arm of the X represent the northern lights, and separating the “NLX” and the “NORTHERN LIGHTS EXPRESS” are blue and green symbols representing the profile of a high-speed locomotive.
The lines in the “X” add to the whole Northern Lights idea. And we like the idea of implementing the locomotive in the blue and green lines – especially since the direction the symbols point depends upon which side of a train they are painted – which is a cool idea. The issue with the locomotive lines is that it wasn’t immediately apparent that that’s what they were. At first glance they just looked like lines…lines that cluttered the logo a bit. All in all, this is a pretty solid logo but the locomotive lines could be emphasized slightly for a little more pop.
From Pine Journal
University logo cost soars to £360,000
May 20, 2008
LogoSnob Case Study: Management Consulting Company
May 19, 2008
Company
A general management consulting company, providing services primarily around system and processes to the the retail, wholesale and distribution industries.
Target Audience
Mid- to Senior-level executives in a retail, wholesale or distribution companies who are seeking experience and value, and an alternative to traditional consulting services.
Creative Considerations
Logo needs to communicate stability, affordability and most of all knowledge and expertise. What to avoid? Blue, puzzle pieces and triangles – common colors and shapes of consulting firms.
Flogos Take Branding to the Skies
May 19, 2008
It seems, in essence, to be a new version of sky writing. Flogos are flying logos made from a proprietary soap formula. The formula is pushed through a template of the desired shape. Depending on the specifics, they can last from a few minutes to hours. They can travel 20+ miles and go as high as 20,000 thousand feet.
If you have an iconic logo like Apple (above), Nike, etc., Flogos would be a fun branding tool. It might also be a viable buzz generator if your logo (or other image) isn’t as well known, but you put it in front of the right audience at the right time. I could see cryptic logos or shapes showing up at concerts, sporting events, etc. leading you online for the unveiling of a new product.
From Cool Hunting
Evernote Logo…inadvertant bad luck sign?
May 14, 2008
FYI…typically when an elephant’s trunk is curled inward, it means they are not feeling well, and it is felt strongly by those who know this that images, statues, etc. of elephants in this pose are bad luck.
Super 8 Motels launch new logo to mark makeover
May 13, 2008
Leaders of the Super 8® lodging chain today unveiled a new logo featuring a brighter, modern graphic design that — while retaining the 33-year-old original’s colors and outline — symbolizes a brand makeover that includes a new interior décor package for newly constructed hotels and enhanced amenities and services systemwide. Read the full press release
What do you think?
VS. 
LogoSnob Case Study: Outdoor Photography Company
May 8, 2008
Company
The company provides nature and wildlife photography, and photographic services that invlude outdoor portraits, weddings, family groups and commercial photography. In addition, they write and market photography books.
Target Market
The company appeals to people who enjoy the outdoors, and also their local population who would take advantage of their photographic services.
Creative Considerations
The company was looking for a logo that included a symbol to use on their business cards and website. The goal was to develop a symbol that communicated both the technical photography and outdoor elements of the company’s brand. And while they wished to incorporate earth tones, it was important to design a logo that popped and had some color.
Company
This logo (and name) was developed for a new “Life Management Services” company that aims to improve clients’ lives through a combining a nutrition, personal improvement and relationship-building regimen. Their method is a way to enjoy nutritious, delicious, restaurant-quality homemade meals on a daily basis at a fraction of the cost and a fraction of the time. The liberated time and money will be used to help them live a more fulfilled life.
Target Market
The company provides their services to families – services that were previously reserved for the very.
Creative Considerations
Needed to clearly communicate the name, which is to say play up the value proposition of the company, while instilling a feeling of trust, leadership and ingenuity. It was also an important consideration to design the logo in a way which did not appear to be aimed specifically at the very wealthy – a logo that was accessible to most middle-class families.
Company
A2connect provides 360° mobile communications solutions for affinity groups – delivering group-specific, mobile text alerts, downloads, documents, cellular devices and service plans through its proprietary platform. A2connect presently provides mobile communication solutions for more than 30 groups representing almost 30,000,000 members.
Target Market
A2connect’s customers are affinity groups, non-profit organizations (student/university organizations, social organizations, trade organizations, fraternal orders) and for-profit membership organizations – so by its nature there is not a specific demographic they serve. The logo needs to be relevant to a wide swath of people.
Creative Considerations
The company wanted a simple, clean, logotype logo that communicated the following descriptors: Contemporary, Stable, Affordable, Technical, Fast-Moving, Not Old-fashioned. They specifically wanted blue and green to be the colors – bright, but not obnoxiously so – and it was necessary to avoid the colors of any of the major mobile carriers. They knew they wanted the “2″ to be set off from the “A” and the “connect,” and that they wanted the “connect” to communicate motion.
LogoSnob Case Study: Hedge Fund
May 7, 2008
Company
The company provides an open platform for quantitative financial research powering a multi-strategy investment company – a new generation of investment company that blends together non-traditional forecasting methods with unique sources of information and insight.
Innovation, financial markets expertise, computational intelligence, high frequency automated trading.
Openness, belief in quantitative research, controlled risk taking
Target Market
The company’s customers are high net worth individual who invest in high risk hedge funds. And other stakeholders include researchers, traders, technologists, investors, banks are the constituents.
Creative Considerations
The logo needed to be understated yet elegant and contemporary. And it needed to suggest some of the following characteristics: financial models, financial markets, quantitative, technology, connectivity to markets, automated, and intelligence (brain activity).
Testimonial
“[LogoSnob] did excellent work for my startup hedge fund. Very competent and knowledgeable with very reasonable costs. Our thanks.”
