Is this the new HP logo?

Hard to tell officially yet, but Brand New has seen it popping up pubicly.

More metallic, modern look. No more rectangle around it. And a rearrangement of the colors.

What do you think?

New Logos for Sweden’s TV Company, SVT

Sweden’s public television broadcasting company, SVT, replaces its channels’ logos.

From NOTCOT

Bounce & Econolodge Revamp Logos – The Good and the Bad

Two well known brands, two new logos. First we have Bounce – the venerable dryer sheet of record. We love the new logo, its cleaner, more modern, and actually conveys “bounciness” and movement. Nice work.

We’re not as happy with the Econo Lodge revamp. Sure, the new logo is updated, more modern, certainly less stodgy that the old one. But Econo Lodges are supposed to be stodgy…hence the “Econo.” Plus, there is something to be said about a super clean typeface logo. One color, two words, lots of brand recognition.

Logo images from Brand New