Pepsi Logos Make Their Way to New Bottles
October 30, 2008
Like I’ve said, I like the new look/logo/type of the Pepsi products. The Pepsi logos are new, fresh, but completely in line with the logo in the customer’s mind.
Mountain Dew is a little more of a departure, which to me is riskier. But aesthetically I think its really nice. The question, of course, is whether customers will care, or whether there will be a detrimental disconnect at the convenience store. My guess is that it will not negatively impact Mountain Dew.
The bottles are also nice. I worked on a Pepsi bottle design back in the day, and the important thing to remember on this is that Pepsi, unlike Coca-Cola, doesn’t have an iconic bottle design. To that end, I think changing the bottle is of little consequence to the customer. In other words, its a nice bottle, nice to update things, but I don’t think its a big deal – the Pepsi bottle is not part of the Pepsi brand.
December 18, 2008 at 12:00 am
I dislike the color of the new 12-pack Pepsi boxes. A solid, unrelieved Navy blue. Their previous version, a lighter blue with some white scattered around, was much more attractive. I will of course continue to drink Pepsi because that’s all I drink, but I doubt if that new box design is going to attract any new customers.