Tropicana Logo & Packaging Kicks Ass
October 30, 2008
We’ve been seeing the changes to Pepsi, Mountain Dew, etc. PepsiCo also revamped its Tropicana brand recently, and its shown above. Similar logo, but entirely different logo usage and packaging. As the title of this post indicates, we like this work a lot. Here’s why:
- It is bold. It will stand out on the shelf – and that’s ultimately what we want. The job is to sell orange juice in a sea of orange juice providers. The bright orange and big, clear fonts help it stand out.
- We like the colored tops to indicate different types of juices. This may turn out to be less effective though – its a new lexicon for the customer to learn. Time will tell.
- They went right after the packaging from Fresh & Easy and the other well-designed, less expensive store brands. Well done.