LogoSnob Case Study: Baby Fashion Accessory Maker
June 16, 2008
Company
Baby Ascot is the first product of Williams Ingenuity, an innovative product development company. The product is a replacement for traditional baby bibs. Traditional bibs, due to their design flaws, tend to allow food and liquid underneath and on to the neck of the baby – causing a mess not to mention irritation. Baby Ascot addresses this problem by designing a more functional (and fashionable) bib product. As the name implies, the bibs look much like a traditional ascot, and come in a variety of fun and appealing designs and fabrics.
Target Market
Baby Ascot targets mothers that appreciate a high quality product at a reasonable price. More importantly, this audience will be willing to pay a few dollars more for a product that effectively addresses a well-known problem.
Creative Considerations
The overall look and feel for Baby Ascot is contemporary, cozy, and current. The logo will be used in various ways – from marketing materials to the website to the tag on the product. That said, it was important to design a logo that incorporated the soft fabrics, colors and patterns that are used on the products.
LogoSnob Case Study: Management Consulting Company
May 19, 2008
Company
A general management consulting company, providing services primarily around system and processes to the the retail, wholesale and distribution industries.
Target Audience
Mid- to Senior-level executives in a retail, wholesale or distribution companies who are seeking experience and value, and an alternative to traditional consulting services.
Creative Considerations
Logo needs to communicate stability, affordability and most of all knowledge and expertise. What to avoid? Blue, puzzle pieces and triangles – common colors and shapes of consulting firms.
LogoSnob Case Study: Outdoor Photography Company
May 8, 2008
Company
The company provides nature and wildlife photography, and photographic services that invlude outdoor portraits, weddings, family groups and commercial photography. In addition, they write and market photography books.
Target Market
The company appeals to people who enjoy the outdoors, and also their local population who would take advantage of their photographic services.
Creative Considerations
The company was looking for a logo that included a symbol to use on their business cards and website. The goal was to develop a symbol that communicated both the technical photography and outdoor elements of the company’s brand. And while they wished to incorporate earth tones, it was important to design a logo that popped and had some color.
Company
This logo (and name) was developed for a new “Life Management Services” company that aims to improve clients’ lives through a combining a nutrition, personal improvement and relationship-building regimen. Their method is a way to enjoy nutritious, delicious, restaurant-quality homemade meals on a daily basis at a fraction of the cost and a fraction of the time. The liberated time and money will be used to help them live a more fulfilled life.
Target Market
The company provides their services to families – services that were previously reserved for the very.
Creative Considerations
Needed to clearly communicate the name, which is to say play up the value proposition of the company, while instilling a feeling of trust, leadership and ingenuity. It was also an important consideration to design the logo in a way which did not appear to be aimed specifically at the very wealthy – a logo that was accessible to most middle-class families.
Company
A2connect provides 360° mobile communications solutions for affinity groups – delivering group-specific, mobile text alerts, downloads, documents, cellular devices and service plans through its proprietary platform. A2connect presently provides mobile communication solutions for more than 30 groups representing almost 30,000,000 members.
Target Market
A2connect’s customers are affinity groups, non-profit organizations (student/university organizations, social organizations, trade organizations, fraternal orders) and for-profit membership organizations – so by its nature there is not a specific demographic they serve. The logo needs to be relevant to a wide swath of people.
Creative Considerations
The company wanted a simple, clean, logotype logo that communicated the following descriptors: Contemporary, Stable, Affordable, Technical, Fast-Moving, Not Old-fashioned. They specifically wanted blue and green to be the colors – bright, but not obnoxiously so – and it was necessary to avoid the colors of any of the major mobile carriers. They knew they wanted the “2″ to be set off from the “A” and the “connect,” and that they wanted the “connect” to communicate motion.
LogoSnob Case Study: Hedge Fund
May 7, 2008
Company
The company provides an open platform for quantitative financial research powering a multi-strategy investment company – a new generation of investment company that blends together non-traditional forecasting methods with unique sources of information and insight.
Innovation, financial markets expertise, computational intelligence, high frequency automated trading.
Openness, belief in quantitative research, controlled risk taking
Target Market
The company’s customers are high net worth individual who invest in high risk hedge funds. And other stakeholders include researchers, traders, technologists, investors, banks are the constituents.
Creative Considerations
The logo needed to be understated yet elegant and contemporary. And it needed to suggest some of the following characteristics: financial models, financial markets, quantitative, technology, connectivity to markets, automated, and intelligence (brain activity).
Testimonial
“[LogoSnob] did excellent work for my startup hedge fund. Very competent and knowledgeable with very reasonable costs. Our thanks.”
LogoSnob Case Study: Bounce House Company
May 7, 2008
Company
The company rents inflatable bounce houses for children’s parties and events. They needed a logo that communicated the fun, frivolity and action involved in their products on their promotional flyers, banners, and business cards. The company’s pricing is aimed to be more affordable than the competition, to encourage more frequent rentals – not only for special occasions.
Target Market
Their customers are young families, stay at home Moms, church and school groups. The company takes a grassroots marketing approach – primarily through hand-delivered flyers.
Creative Considerations
The company was looking for a logo that represented their product in use by their end-user. Primary colors were important in the design, as the company looks to appeal to the younger children who ultimately will be using this product.
LogoSnob Case Study: K9 Dog Training Company
May 7, 2008
Company
“Who’s walking who?” is the tagline that sets the bold, in-your-face tone of this K9 training and product company. The company distributes a wide variety of K9 equipment, manufactures its own products and trains the working police and military dogs.
Target Market
A majority of the company’s customers are law enforcement and military – organizations that need well-trained working dogs for suspect detection and apprehension, narcotics and bomb detection, and military activities. This is an audience that requires reliability and quality, but appreciate a certain kind of attitude.
Creative Considerations
The company was looking for a symbol and logo that said, “these dogs kick-ass” – while portraying a military and/or law enforcement look and feel. We landed on black and dark red for appropriate colors. They required a dog to be in the logo – specifically a German Shepherd, Belgian Malinois, or a Dutch Shepherd. And they wanted the logo to portray the action between dog and trainer, much like the graphic on this t-shirt.
Testimonial
“a customer friendly company that listens to what you want. They gave me several concepts and made the adjustments I requested within the hour. I guess they just sit and wait for an email because that is how fast things happened. Good work at a very responsible price. If I have any other work to be done, I will seek them out. I would absolutely recommend them to my friends.”
