Company
This logo (and name) was developed for a new “Life Management Services” company that aims to improve clients’ lives through a combining a nutrition, personal improvement and relationship-building regimen. Their method is a way to enjoy nutritious, delicious, restaurant-quality homemade meals on a daily basis at a fraction of the cost and a fraction of the time. The liberated time and money will be used to help them live a more fulfilled life.
Target Market
The company provides their services to families – services that were previously reserved for the very.
Creative Considerations
Needed to clearly communicate the name, which is to say play up the value proposition of the company, while instilling a feeling of trust, leadership and ingenuity. It was also an important consideration to design the logo in a way which did not appear to be aimed specifically at the very wealthy – a logo that was accessible to most middle-class families.
