A to Z Brand Project Takes a Unique, Deconstructionist Approach to Iconic Logos

This is an extremely interesting site from Burak Kaynak, called the A to Z Brand Project. Under the premise that a brand exists entirely in a person’s head, he has deconstructed iconic logos and used tags to show you his view of the brands.

The way he’s approached this works better for come logos/brands than others. For example, we think it works well for the Pepsi logo (above), but not so well for the Facebook logo (below).

Check out the A to Z Brand Project